
The Essential Negotiator
Stop giving. Start trading. Move into the Purple Zone.
The Reality: Most people don’t negotiate; they either "bully" (Red) or "surrender" (Blue). In both cases, value is left on the table. The Essential Negotiator is a high-impact, two-day intensive workshop designed to install a repeatable, practical framework that ensures you never give away a concession without getting something in return. Realistic tools and techniques for Real results.
Is this for you?
This program is designed for professionals who handle external or internal negotiations where margins, deadlines, and relationships are at stake.
- Sales & Procurement Teams looking to protect value.
- Project Managers dealing with shifting scopes and stakeholders.
- Senior Leaders who need a unified “negotiation language” across their organization.
The Experience: "Learn by Doing"
We don’t do “death by PowerPoint.” This workshop is built on the world-renowned Kennedy Simulations.
- Live Drills: You will engage in simulations based on real-world scenarios.
- Immediate Feedback: Get expert coaching on your specific negotiation “tells” and habits.
- The Toolkit: Leave with a physical framework you can use to prepare for any deal.
What You Will Master
Over two immersive days, we strip away the theory and focus on behavioral change. You will learn to:
- Recognize the Three Styles: Identify when you are being “Red” or “Blue” and how to pivot instantly to the Purple Zone.
- The Power of the “If… Then”: Master the most important four-letter word in negotiation: IF. Learn to link every concession to a requirement.
- The 4-phase Framework: Move from preparation and debate to proposing, and bargaining with confidence.
- Handle “Hardball” Tactics: Learn how to neutralise aggressive negotiators without damaging the long-term partnership.
- Control the Climate: Learn why the best deals aren’t won by “winning,” but by creating a sustainable trade.
The ROI
Our clients typically report that the cost of the workshop is recovered in their very first negotiation following the course. By eliminating “unilateral concessions,” you immediately protect your bottom line.
“The Kennedy methodology is superior in its clarity and practical applicability. Simple process, high impact.”
— Bertie Du Plessis, Chief Learning Officer, Naspers
“Great explanation of how the tools of negotiation work and really great to test them with the case studies. High amount of practice which was very much appreciated.”
– Senior Manager, Legal & General
Ready to transform your team’s results?
Try us out...
Compare Workshops
| Feature | The Foundations Session | The Essential Negotiator | The Strategic Masterclass | Bespoke Solutions |
|---|---|---|---|---|
| Duration | 1 day | 2 Days | 2 Days | Flexible |
| Experience Level | Entry level | All Levels | Experienced / Essential Alum | Any |
| Focus | Foundation skills for negotiation awareness | Core Skills & Frameworks | Complexity & Strategy | Live Business Issues |
| Scenarios | Proven Kennedy Simulations | Proven Kennedy Simulations | Advanced Multi-Variable Labs | Custom-built for You |

Florence Kennedy Rolland
Florence has been working as an international negotiation consultant and Managing Director of Negotiate Ltd for over 25 years, offering specialised bespoke training in Negotiation Skills to all levels of your business, in every sector. From conference speaking, workshop deliveries and 1-2-1 consulting and coaching, Florence will deliver negotiation excellence to your business. Additionally, she teaches Masters students in both Heriot Watt University’s MBA program, and Reykjavik University’s MPM program. With a passion for all things negotiation, she also researches and speaks on gender issues in negotiation.



























