Florence Rolland

Company Background

We have been providing negotiation training and consultancy for over 35 years.

The company was founded in 1986 by Professor Gavin Kennedy, and since its inception, we have trained thousands of managers (executives, sales, accounts, delivery, programme & procurement) in hundreds of organisations throughout the world. In addition, we have run specialist negotiation seminars in Europe, the USA, the Caribbean, the Middle and Far East, Australasia, and South Africa.

As our name implies, we specialise in Negotiation Training unlike many of our competitors who offer a range of training programmes with no particularly strong focus.

Our materials have been developed through painstaking and original research, and over the years have survived the challenges of delegates who operate in the ‘hard knocks’ school of experience.

Our case studies are drawn from real-life business situations and are designed to concentrate solely on the negotiable issues thus avoiding involvement in unrelated and unrewarding side issues.

Our founder Prof Gavin Kennedy, was an internationally recognised negotiator. He was the author of no less than 14 books on negotiation research and practice, with a number of these translated into more than 15 languages throughout the world.

Since 2001 Gavin’s daughter, Florence Rolland, has been Managing Director and grown the business both academically (with our products used in 2 Masters Programs in 2 International Universities) and commercially, with many new clients in all sectors both home and abroad.  She has authored 2 books on negotiation, available in our Bookshop.  She is our senior negotiation consultant and coach.

To support our core activities we have produced two highly acclaimed training videos which are based on our ‘Four Phase’ methodology.

Our workshops transcend every business sector. We operate in the Public and Private Sector.

Our clients are drawn from Banking and Finance, Retail, National Health Authorities, Property and Construction Groups, Service Sector, Information Technology, The Media, Food Production and The Oil and Gas Industry etc.

Our proprietary “Four Phase” model and “Purple Styles” approach applies to all negotiation situations and are invaluable tools for you as a negotiator.

Please beware of those training companies offering our proprietary materials, unless they have written permission from Negotiate Ltd. Why settle for a pale imitation?

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