
Foundation Sessions
Master the Mechanics. Build the Habit
The Reality: Negotiation isn’t a soft skill; it’s a discipline. Without a solid foundation, even experienced professionals fall back into the "giving" trap when the pressure is on. Our Foundation Sessions are high-energy, focused modules designed to strip away bad habits and replace them with the core DNA of successful trading. It’s about getting the basics right, every single time.
Is this for you?
These sessions are ideal for teams that need a fast-paced “reboot” or a consistent starting point for their negotiation journey.
New Hires & Rising Talent who need to get up to speed with the company’s negotiation language.
Hybrid Teams looking for a punchy, virtual-friendly training format.
Experienced Pros who want to sharpen their “If… Then” reflexes and eliminate “concession creep.”
The Experience: "Action over Theory"
We believe that you don’t learn to negotiate by reading about it; you learn by doing it.
- Micro-Simulations: Short, sharp exercises designed to highlight specific behavioral “tells.”
- The “Safety” Zone: A low-stakes environment to test high-stakes strategies.
- Practical Tools: Every participant leaves with tools to replicate and succeed every time.
What You Will Master
The Foundation Sessions focus on the “Greatest Hits” of the Kennedy methodology. We dive deep into the mechanics that have the highest impact on your daily deals:
- The Trading Mindset: Shift from “haggling” to “trading.” Learn why concessions cost, and demands create deadlock.
- The Anatomy of a Trade: We drill the “If… Then” until it becomes second nature. Never make a unilateral move again.
- Constructive Preparation: Learn our “1-Page Prep” tool to ensure you’re ready for a negotiation in under ten minutes.
- Debate vs. Argument: Master the art of asking the right questions to uncover what the other side actually wants (instead of what they say they want).
The ROI
The Foundation Sessions are designed for immediate implementation. By standardising the way your team prepares and trades, you reduce “value leakage” across the board.
“The Foundations course gave our team a common language overnight. We stopped guessing and started trading. The clarity it brought to our internal briefings alone was worth the investment.” — Head of Operations, Global Logistics Firm
Ready to build a stronger foundation?
Compare Workshops
| Feature | The Foundations Session | The Essential Negotiator | The Strategic Masterclass | Bespoke Solutions |
|---|---|---|---|---|
| Duration | 1 day | 2 Days | 2 Days | Flexible |
| Experience Level | Entry level | All Levels | Experienced / Essential Alum | Any |
| Focus | Foundation skills for negotiation awareness | Core Skills & Frameworks | Complexity & Strategy | Live Business Issues |
| Scenarios | Proven Kennedy Simulations | Proven Kennedy Simulations | Advanced Multi-Variable Labs | Custom-built for You |

Florence Kennedy Rolland
Florence has been working as an international negotiation consultant and Managing Director of Negotiate Ltd for over 25 years, offering specialised bespoke training in Negotiation Skills to all levels of your business, in every sector. From conference speaking, workshop deliveries and 1-2-1 consulting and coaching, Florence will deliver negotiation excellence to your business. Additionally, she teaches Masters students in both Heriot Watt University’s MBA program, and Reykjavik University’s MPM program. With a passion for all things negotiation, she also researches and speaks on gender issues in negotiation.



























